Brand Identity
in Indie Games
Ongoing Professional Project, Dying Sun
As a graphic designer working with a small team on indie games, I face new challenges daily. I keep returning to questions: “What narrative context is supporting this design?”
“What are the audiences’ first impressions when they see this?”
My design needs to fit in the world but also serve the underlying conflict. Whether it’s a sense of wonder, dread, courage, fear, or honor; these ideas fulfill the thematic purpose behind everything I do. From even the smallest banners to the main logo.